It’s all started in summer 2012 - when I flew from New York to Russia to visit my family. There in my hometown I met with my high school dear friend Kristina.
At that time I just discovered Burning Man culture, yoga, spiritual retreats, festivals, outdoors, and big love for comfy free-flow clothing…
I remember i was wearing my only pair of thai fisherman pants (which I bought at one of the summer markets), when I saw a similar style pant on my friend Kristina.
I said: “Wow, I love your pants, they are like mine, but so much cooler… I’ve never seen them in this fabric before…”
And she said: “Yeah, I made them myself. I can teach you, it’s so simple!”
Next thing I know - we are at the fabric store choosing very unusual fabrics to make my first pants. Same day later - there I am, at her place in my hometown, learning how to make harem pants from hand-selected unique fabrics!
Kristina was right - it was so simple to make them, that once I made my first 3 pairs, I said: “OMG, they are so cool! I want ALL my friends to have at least a pair each!”
I came back to New York and decided that I will start making harem pants and give them to my friends on their birthdays. And I have many friends….
A year passed by, and most of my friends were happily wearing first original glorka pants, and what started happening was - their friends, and friends of friends started to ask me if they can get a pair as well...
It was the beginning of the brand… In 2013 the website was created and the first 6 pairs of pants were made and advertised to public. Since then the brand has been growing organically... It’s a constant flow of learning, experimenting, creation and inspiration.
You will ask: why “glorka”? - Well, that’s another cool story, which I have covered in one of the blog posts here…
What initially inspired the brand was the desire to bring this amazing gift of comfort to my friends, and let them stand out wearing the pants from unique and rare fabrics.
Another mission of the brand now is to promote and support holistic lifestyle. Love for yoga and meditation, spiritual practices and active lifestyle - all of this is at the core of glorka’s mission.
Another aspect of the brand is striving towards sustainability and ethical production. It’s so important to make sure everything we do is good for the planet.
So, this is the story… It’s not complete yet, as the brand is evolving constantly… Learning is happening every day: new projects, new designs, new ideas and new supporters - glorka is so blessed on this journey, to say the least!
And of course - giving back to the community... That's also so important!
Thanks to all the customers and clients Im able to send 10% of the proceeds from online sales to Amma's Global Charity Organization Embracing the World helping poorest communities on our planet have access to food, shelter, education, healthcare and livelihood.
Once again, Thank You Everyone for Making It Happen!
Together we can truly make this world a better place!
- Zhenya Glorka
Founder of glorka
glorka is an ethical clothing brand, supporting healthy lifestyle and featuring stylish and comfy wear. Harem style pants and scarf style ponchos and tunics are great for your meditation or yoga practice, movement classes or martial arts, festivals or retreats... Comfy for home and trendy to go out. Designed and handmade in New York and Los Angeles with much love and devotion.
glorka wear is a handmade, ethical and sweat-shop free production. We believe in moving fashion towards sustainability by using eco-friendly materials, decreasing waste and providing living wages to those who's amazing hands create our clothes. We work with 2 seamstresses and and 1 sewer from New York and Los Angeles. We are very proud to work with this great team full of passion for sewing and crafting.
To reduce textile waste and make our planet greener we strive to upcylce (use discarded or vintage fabrics that would end up in waste otherwise), and eco-friendly natural fabrics and blends that will decompose with time.
We are still in the process of moving towards sustainability and we still cary a number of products made from contemporary synthetic fabrics. With every new step we will be updating our inventory towards compostable, natural and upcycled materials.
We know how expensive handmade items can be, especially produced in the U.S., this is why we want to maintain our online prices at or slightly above our wholesale rates. It is our courtesy to provide our customers with high quality handmade items at the reasonable cost. You can always look at the cost of our production and our prices breakdown here to know exactly what you are paying for!
We are blessed to be surrounded by incredible number of talented people. It is our honor and pleasure to support our community by organizing and participating in local markets, pop-ups, holistic-oriented events and various projects. We love to collaborate with fellow artisans, share resources and support each other. We believe in abundance and that there is enough for everyone in the universe.
If you feel called to drop us a line with some ideas or collaboration projects - we are happy to hear!