Our Story

Glorka is an ethical clothing brand that promotes holistic lifestyle and freedom culture.

We offer high frequency wear to empower authentic expression and support the raising of energetic vibrations in every day life. We design it for tribe gatherings, ceremony, yogic practices and simple life comfort.

• We use natural fibers and upcycled fabrics. We know where our fabrics are coming from whether it is a handwoven cotton or an upcycled vintage rayon. "It's so soft" - are the first words people usually say when they try on glorka pieces.

• Signature free-flow pants, unique prints and cozy ponchos and tunics are made with pure intentions and love frequency and make a beautiful energetic addition to daily rituals or any life celebration.

We believe in the magic of handmade quality crafts and aim to expand awareness in offering ethical, planet-loving and sustainable production that always gives back to the community.

We support sacredness of being and women’s empowerment and working with the several empowerment projects in India, Panama, Costa Rica and Burkina Faso, West Africa. 

Every human being is a unique genius and is full of gifts.

We love human beings, we are inspired by human beings, we create for human beings.

Glorka holds a vision of unity and collaboration for the passionate heartepreneurs to come together in loving co-creation. We love dancing as one, unlocking creative collective potential.

We are blessed to be surrounded by a talented community of artisans and always willing to support new passionate hearts. We love to initiate artistic projects and are open for invitations to collaborate. In unity we thrive.

 

***

How The Brand Started...

 "It’s all started in summer 2012 - when I flew from New York to Russia to visit my family. There in my hometown I met with my high school dear friend Kristina.

At that time I just discovered festival culture, yoga, spirituality and a huge love for a comfortable free-flowing clothes…

I remember i was wearing my one and only pair of Thai fisherman pants when I saw a similar style pant on my friend Kristina.

I said: “Wow, I love your pants, they are like mine, but so much cooler… I’ve never seen them in this fabric before…”

And she said: “Yeah, I made them myself. I can teach you, it’s so simple!”

Next thing I know - we are at the fabric store choosing unique fabrics and later on making the first pairs of pants.

I came back to New York and decided that I would start making these drop pants and give them to my friends as birthday gifts. And I have many friends….

A year passed by and most of my friends were happily wearing first original glorka designs, and then more people started asking me if they could get a pair as well...

It was 2012 - the beginning of the brand… Since then glorka has been growing organically: website, social media, festivals, street markets and popups, later on - showrooms and retail spots in different locations, incredible collaborations with artists and other artisans, women empowerment programs in several countries. It’s a constant process of learning and experimenting, creation and inspiration... 

You will ask: what does “glorka” mean? - Well, that’s another cool story, which I have covered in one of the blog posts here…

What initially inspired the brand was the desire to bring this amazing gift of comfort to the friends and community, and let them stand out wearing the outfits from the unique and rare fabrics.

Another mission of the brand now is to promote and support holistic lifestyle. Love for yoga and meditation, spiritual practices and sacred ceremonies - all of this is at the core of glorka’s essense.

One more important aspect of the brand is striving towards sustainability and ethical production. It’s so imperative to make sure everything we do is good for the planet.

So, this is the story… It’s not complete yet, as the brand has been evolving constantly… Learning is happening every day - new projects, new designs, new ideas and new supporters - glorka is so blessed on this journey, to say the least!

And of course - giving back to the community... That's also so crucial!

Thanks to all of you we're able to send the percentage of the profits from online sales to Amma's Global Charity Organization Embracing the World helping poorest communities on our planet have access to food, shelter, education, healthcare and livelihood.

Once again, Thank You Everyone for Making It Happen!

Together we can truly make this world a better place!"

- Zhenya Glorka

Founder of glorka

INFINITE GRATITUDE TO....